Position Overview

Are you ready to join a start-up that’s transforming the future of education? EdX is a nonprofit, open-source learning destination offering online courses from more than 75 member institutions, composed of both leading global universities, and colleges and a diverse group of prominent organizations from around the world. Founded by Harvard University and the Massachusetts Institute of Technology and based in Cambridge, MA, USA, edX is focused on transforming online and classroom learning through groundbreaking methodologies, game-like educational experiences and cutting-edge research on an open-source platform.

Does that sound like a company you could work for?

EdX wants to add a talented and experienced Email Marketing Manager to our Marketing team who will be responsible for developing and executing email marketing strategies and programs to increase learner enrollment and engagement.

Principal Duties and Responsibilities:

• Develop marketing strategies to engage, retain and convert learners
• Manage customer lifecycle programs and create customer journeys from concept to implementation
• Develop newsletter and email campaigns
• Write body copy, subject lines, preview text, CTAs, and more
• Create and deploy emails using ESP tools and HTML
• Test, measure results and optimize campaigns for conversion
• Ensure compliance with various spam and permission laws
• Track performance, and report on results for team learning
• Ensure email messaging is 100% accessible to everyone on both web and mobile
• Ad hoc email campaigns and programs with partners and affiliates

Qualifications, Skills and Education

REQUIRED:

• 3+ years experience with Email Marketing
• Strong experience building direct to consumer email campaigns
• Excellent understanding of email marketing concepts and metrics
• Proficiency in email marketing and marketing automation technology
• Experience with premier class marketing automation/email providers (ExactTarget, SilverPop, Oracle (Responsys), Experian (CheetahMail and/or Marketo)
• Highly analytical and able to derive meaning from data through A/B testing and email optimization
• Excellent writer and communicator (in both the written and verbal form)
• HTML knowledge
• Advanced Excel skills

PREFERRED:

• BA/BS or equivalent working experience
• Preferred Experience managing onboarding to large ESP

Supervision Received:

This is an individual contributor role where a high degree of self-direction is required.
Note: This role may deal with confidential information and/or issues requiring discretion and judgment.
Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.

A good friend of mine is hiring this position, do you know anybody?

Apply here.

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