MiniLuxe Opens at The Street
MiniLuxe has opened the doors to its newest location at The Street. The innovative provider of nail and waxing services, with a focus on hygiene, quality, and fashion-inspired styles, now has a total of 14 locations across the U.S. – 12 in Massachusetts, one in Rhode Island and two in Texas.
MiniLuxe at The Street spans two floors and totals nearly two thousand square feet. The new location debuts The Color Runway, from which guests can select seasonal polish hues in a variety of formulations, including wet polish, hybrid polish (a new, long-lasting gel alternative), and long-lasting gel. MiniLuxe’s own line of polishes are “five free,” meaning they do not contain the most notorious chemicals commonly used in nail polish: dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, and camphor.
Noteworthy décor highlights include rose gold lighting accents and specially commissioned prints by fashion-famous illustrator Anja Kroencke. The salon has ten stations for manicures and six stations for pedicures, as well as a Groom Room, offering facial and body waxing services. MiniLuxe’s hallmark Clean Lab presides over the lower level; a steady pace of activity is visible within its plum-colored glass picture window. At MiniLuxe, all tools are either gifted to the guests after use, or made of surgical steel and undergo a three-step sterilization process in the Clean Lab: hand-scrubbing, ultrasonic debris removal, and hospital-grade autoclaving.
MiniLuxe has been the recipient of numerous accolades, including the perennial “Best of Boston” award from Boston magazine. It has also been likened to “the Starbucks of the nail industry” and praised by NPR, Forbes and The New York Times for its innovation across hygiene, service quality, and labor standards.
MiniLuxe at The Street is located at 23 Boylston Street, Newton, MA. It is open seven days a week: Monday-Saturday: 8am-9pm and Sunday 9am-8pm. Appointments may be booked online at www.MiniLuxe.com or by phone at 617-379-0270. Follow along on social media via @miniluxe & #miniluxe
