THE BARNES & NOBLE ALL-AMERICAN ART UNWIND ENCOURAGES ADULTS TO JOIN IN A CELEBRATION OF COLORING

Stores Nationwide Invite Customers to Connect, Create & Color on Saturday, Nov. 14

WHAT: The trend of adult coloring is sweeping the nation with coloring books selling millions of copies and topping best-seller charts, and Barnes & Noble is inviting customers to celebrate coloring with The Barnes & Noble All-American Art Unwind event. Coloring offers a number of health benefits including relaxation, improved fine motor skills and renewed focus, which has led to an explosion of participation from adults everywhere.

The Barnes & Noble All-American Art Unwind will feature a nationwide in-store takeover with three unique stations:

• CREATE – This is the focal point of the event and will give customers an opportunity to take part in a nationwide coloring project where they can color a piece of art designed by renowned artist Millie Marotta, creator of the international bestselling Animal Kingdom and Tropical World coloring books. Customers can then upload a photo of their work to Instagram or Twitter with a special hashtag to help create a national digital art mosaic, and visit www.BNArtUnwind.comto see if their work is selected for inclusion, along with that of other customers from around the country.
• CONNECT – Customers can personalize with color a selection of greeting cards and envelopes from Hallmark that they can send to friends and family. Customers can also share their creations on social media with the #BNColoringContest hashtag for a chance to win a one-year supply of Hallmark cards featuring two greeting card lines new to Barnes & Noble stores this fall: Shoebox Greetings and Hallmark Signature.
• COLOR – Experiment with color, different illustration styles and art supplies featuring some of today’s bestselling coloring books and a variety of artist supplies to bring the pages to life.

WHEN: Saturday, November 14, 2015 from 12 p.m. to 5 p.m.

WHERE: All Barnes & Noble locations nationwide

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