Los Angeles-based brand Splendid^® is excited to announce their second annual nationwide holiday book drive for Milk + Bookies benefiting the National Relief Charities December 4th, 2014 – January 4th, 2015. Donated books will be used to stock eight school libraries at the Pine Ridge Reservation located in southwest South Dakota, an area that is among the poorest in the U.S. with a significant population living below the poverty line. This is such a worthy cause and we would so appreciate if you would share with your readers!

In honor of the season of giving, families are encouraged to bring new or gently used books for children of all ages – early readers through high school – to the Splendid^® store at The Street to donate to these schools who are in desperate need of reading material. To add to the giving-back experience, donators are invited to inscribe their donated books with a description about what they love about reading. Plus each participant will receive an I DONATED sticker, to reinforce the amazing feeling that comes with giving to someone else. To sweeten the deal, those that donate 5 or more books will receive 50% off one item from Splendid.

Milk + Bookies^TM is a nationwide charitable organization that inspires children to give back, using books as its currency. The organization facilitates opportunities for children to raise book donations and give back to their peers who do not have access to books of their own. Splendid has long been a supporter of Milk + Bookies and is thrilled to help further their message.

WHO: Splendid and Milk + Bookies

WHAT: Nationwide Book Drive to Support the National Relief Charities

WHEN: December 4, 2014 – January 4, 2015

WHERE: Splendid at The Street, 33 Boylston Street, Chestnut Hill, MA, 02467

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