Panties Benefit Seven Bar Foundation

Panties Benefit Seven Bar Foundation

Equinox, the upscale fitness and high performance lifestyle leader, is introducing the perfect holiday gift for the active activist. Equinox is partnering with Empowered by You to offer the Empowered by Equinox panty line.

Panties Benefit Seven Bar Foundation

The limited edition, holiday 3-pack of perfect everyday seamless panties, available for $60 at all four Boston Equinox locations, are designed with patented silicone flocking technology to prevent riding and sliding. For every pair purchased, Empowered by You will donate 20% of its net profits to the Seven Bar Foundation which is committed to empowering women across the globe by distributing loans to outstanding microfinance institutions all over the world.

Panties Benefit Seven Bar Foundation

Microloans are loans in amounts of less than $50,000 which help small business owners start, support or grow their business, and is especially prominent in countries with high poverty rates.  The Seven Bar Foundation supports small business women in Sri Lanka (where the panties are manufactured), India, Guatemala, the United States and several other countries. Women who have received microfinance loans from the Seven Bar Foundation have been able to get their businesses off the ground and gain financial independence, therefore breaking the cycle of poverty for their families.

Instead of seeing lingerie as a tool of seduction, Empowered by You and Empowered by Equinox believe that intimates are a form of female empowerment– empowering the woman who wears them knowing she has supported an aspiring business woman into self-sufficiency and for the women she supports. It’s not just a panty.  It’s a mission.

The panties will be available at The Shop @ Equinox beginning December 3rd, 2014 until supplies last.

 

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