UNICEF Kid Power in Boston March 7-April 1
UNICEF today announced the launch of the 2016 Kid Power school program, which will empower 70,000 elementary school children in 13 cities to help save the lives of severely malnourished children around the world. You may have also recently heard about Kid Power when UNICEF announced P!nk as an UNICEF ambassador and the program’s national spokesperson.
Third through fifth-graders will receive Kid Power Bands, the world’s first wearable for good™, and a teacher-led classroom curriculum in a 30-day program, called UNICEF Kid Power Month. By being active and having fun, kids can earn points to unlock funding that delivers lifesaving packets of food to children in need. UNICEF Kid Power Month will take place in Boston from March 7 through April 1. The more kids move, the more points they earn, the more lives they save.
Globally, one in four children is malnourished – about 159 million children worldwide – while one in four children in the United States is inactive. Malnutrition is attributable to nearly half of all deaths of children under age five, and 16 million children suffer from the most life-threatening form of malnutrition – severe acute malnutrition – which can require specialized care with therapeutic food packets. The therapeutic food packets unlocked by UNICEF Kid Power contain a specially-designed protein and vitamin-rich peanut paste, which allows children who are severely malnourished to be treated in their communities and has the potential to transform the lives of millions of malnourished children around the world.
The growth in the Kid Power school program comes on the heels of the national retail launch of UNICEF Kid Power Bands in November 2015, allowing families everywhere to join the UNICEF Kid Power Team by purchasing a Kid Power Band, available at Target.com and in select Target stores, and downloading the free companion App.** Two Star Wars: Force for Change Bands are also available in “light side” white and “dark side” black. Kids and families everywhere can use the UNICEF Kid Power Band to get active, go on missions to learn about new cultures and earn points that help save lives.
