Category: All About Newton

At the Sidewalk Sale, The Street will debut its fifth major public art initiative in less than two years. Presented in association with Art Production Fund, artist Curtis Kulig will unveil an original, site specific mural – ‘99.9% Happy’ – at The Street and host an interactive public sticker installation that afternoon from 12-2pm.

The mural and stickers will feature Kulig’s iconic Love Me, a simple, two-word manifesto spotted in cities around the world, including London, Paris, Istanbul and Tokyo. His signatureLove Me catapulted Kulig into fame, garnering coverage from The New York Times, Vanity Fair and Vogue, attracting attention from collectors, celebrities and creative directors alike, including Bobbi Brown, the Kardashians, Karlie Kloss, Pharrell Williams and Seth Rogen, and leading to multiple fashion collaborations.

Specifically, ‘99.9% Happy’ is comprised of 53 black and white Love Me signature smiley faces and one frowny face in red. The mural will be located on the façade of 33 Boylston Street and spans 8.2 feet wide and 54.5 feet tall. During the Sticker Installation, participants will receive small versions of Kulig’s signature smiley stickers and have the opportunity to work alongside the artist by placing the stickers on designated surfaces at The Street. The mural and stickers will be permanently on view at the property.

In addition to this exciting new art, The Street’s Sidewalk Sale offers incredible summer discounts, perks and entertainment across the property’s 43 stores and restaurants. Shoppers will find highlights such as 60% off select styles at VINCE; 25% off at Ku De Ta; 15% off at Polkadog Bakery; discounts on gift cards at Showcase Super Lux; complimentary hand facials from skoah; and $5 gift cards towards future purchases with every $25 spent at Juice Press. Former brands in The Pop-Up will have creative activations around the property, including florist Alice’s Table, bagel masters OMG! Bagels, and dessert experts, Sweet Lydia’s.

The first 200 shoppers will also receive a complimentary limited edition canvas tote, designed by Kulig exclusively for The Street, and a Love Me green juice from Juice Press. The Love Me green juice features Kulig’s iconic mark on the bottle and is made with green apple, spinach, kale, and lemon. The juice first debuted in 2015 and has been popular ever since.

The full schedule of events for The Street’s Sidewalk Sale is as follows:

10am-8pm
Sales and perks across all 43 restaurants and shops, including VINCE, Ku De Ta, Portobello Road, skoah, Jonathan Adler, Splendid, Juice Press,
Shake Shack, and MiniLuxe

11:00am to 1:00pm
Live Music by Paul Hansen of The Grown Up Noise
Balloon Animals

12:00pm to 2:00pm
Interactive Sticker Installation led by renowned artist Curtis Kulig

2:00pm to 4:00pm
Live Music by Jenna Lotti

3:00pm to 5:00pm
Face Painting

6:00pm to 8:00pm
Live Music by Gretchen and The Pickpockets